Some people think there are no rules on proper burger joint selection. They are wrong. There are rules. Three rules. Your burger must be..
- HANDCRAFTED. We certainly aren’t one of those posh burger restaurants. But we do have an extremely hot burger grill and we do have posh, handcrafted burgers.
- HOMEMADE. Globalization is cool. But if it comes to meat, be a patriot. One hundred percent Swiss beef from green pasture. Guaranteed by us, your local burger & beer company.
- FIREBORN. There are many “faux” burger places. We are a real burger grill. We have the beast. You should be very strict on this. No real fire. No real burger.
FAQ: Are you guys serious?
Absolutely. Few things in life are of such tremendous magnitude as is the proper selection of your burger joint. Make no mistake about it: What you eat is who you are.